Joel Hoffman is a dedicated realtor based in the Charlotte area and the business owner of REALuminate, an innovative platform that empowers real estate agents with affordable, bundled back-office solutions. As a passionate professional, Joel draws on personal experience as a real estate agent and firm owner to help others streamline their operations, save money, and grow their businesses.

Outside of work, Joel is a proud parent to two college-aged children and has been happily married for many years. With a cheerful and approachable personality, Joel balances entrepreneurial success with a strong commitment to family and community.